Case study · 01

Beam Suntory.

Made for the pour.

Client
Beam Suntory
Type of client
International beverage portfolio, via The Exchange small venue division
Category
Brand content, campaign, venue activations
Brief
Brand-tier cocktail and venue content across Beam Suntory's spirits portfolio. Shot inside the Adelaide venues that pour them. Campaign work on activations across the portfolio.
What I did
Cocktail and beverage photography Venue activation content Campaign work across the portfolio Short-form video for socials Coverage across the spirits range
Brands covered
Makers Mark, Laphroaig, Jim Beam, Canadian Club, Basil Hayden, Roku, Yamazaki, Hakushu, Hibiki, Toki, Midori, Bowmore, Sipsmith
Campaigns
Restart Adelaide Bourbon Heritage Month Laphroaig x Bowden Brewing Boilermaker Collab Lift Your Spirits Canadian Club Giddy Up House of Suntory Masterclasses Nola x Boilermaker House Take Over Laphroaig Winter Warmers
Result
The Beam Suntory work is the standard the rest of the portfolio is measured against. Brand-tier output, shot inside Adelaide venues, delivered at the pace and consistency the labels expected. If a brief is harder than this, I'll say so.
A young man pouring whiskey from a bottle into a jigger inside a bar with shelves of alcohol bottles in the background.
A glass of red wine on a dark background, placed on a speckled, patterned table edge with green and white design elements.
A bottle of Maker's Mark whiskey, three yellow lemons, and a glass of lemonade on a wooden table, with a model ship, lemons, and cigar boxes in the background.
A hand holding a can of Jim Beam bourbon and cola against a blurred background of purple and pink stage lights, with a wristband that has 'SEASON' written on it.
A man with light brown hair and a beard sitting at a restaurant table with a dark background. The table has a bottle of Knob Creek bourbon, a glass of drink, and some green plants. The man is wearing a dark green or teal shirt and has a slight smile,
A shot of a whiskey bottle labeled "Maker's Mark" and a cocktail garnished with mint on a wooden bar, with warm hanging lights in the background.
Interior of a bar or restaurant with a plush red leather booth, a wooden table, a bottle of Maker's Mark whiskey, and a glass of a mixed drink with ice. Large window with a view of a tree outside, some plants inside, and part of a brick wall.
A person pouring a clear liquid from a metal shaker into a glass of ice on a bar counter. A bottle labeled "Maker's Mark Whiskey" is also on the counter. Bar tools and bottles are visible in the background.
A bar scene with a bottle of Maker's Mark whiskey, a glass with ice and lemon, a plastic red cocktail stirrer, and dim lighting. In the background, framed pictures and neon signs, including a red praying hands sign, are on the wall.
Bottles of various liquors on a shelf behind a bar, with a bottle of Maker's Mark whiskey and a drink with lime in the foreground on the bar counter, under warm lighting.
A bottle of Maker's Mark whiskey, a drink with a garnish, and a straw on a black shelf, with a wood-paneled wall in the background and overhead ceiling lights.
A male bartender in a suit pouring whiskey into a jigger at a bar counter.
A bottle of Maker's Mark whiskey and a cocktail glass with a drink, set on a marble bar counter with wisps of vapor around them.
A hand holding a garnish over a pink cocktail in a martini glass, placed on a wooden surface with a black background.
A bartender pouring a drink into a glass at a bar, with shelves of bottles behind him.
A bar scene with a bottle of Maker's Mark bourbon whiskey, a glass filled with a drink, three lemons, and warm orange lighting from hanging lamps.
A wooden table with a bottle of Knob Creek bourbon, a glass with a drink and ice, a potted green plant, and a small candle in a glass holder; a dark background with faint lights.
A man with curly hair, beard, and watch sitting at a wooden table in a dimly lit restaurant or bar. There are bottles and a pink milkshake or smoothie with a triangular waffle or cookie on top on the table in front of him.
A hand holding a glass of yellow-colored drink with a slice of dried orange on top, near a window with wooden frame and a wooden table.
A cylindrical container filled with red liquid, emitting white smoke, on a dark surface against a black background with dramatic lighting.
A man and woman sitting at a dark wooden bar table in a dimly lit bar or pub, engaged in conversation, with a bottle of Maker's Mark whiskey and a glass of cocktail in front of them.
Hands squeezing a lemon, with juice falling into a glass, on a dark background.
A glass of orange beverage with an orange peel garnish on a marble surface with a dark background.
A hand is placing an orange peel garnish on a pink cocktail in a coupe glass on a wooden surface with a black background.
A woman wearing a red, navy, and white striped sweater holding a glass of beer, smiling, in a dimly lit setting.
A bottle of Yamazaki Japanese whisky and a whisky glass on a marble table with a dark brown padded wall in the background.
A glass of amber-colored beverage with a garnish of fried onion rings on the rim, set against a black background.