Case study · 02

BRKLYN.

Made recognisable.

Client
BRKLYN
Type of client
Hospitality venue + in-house chicken brand, Cheekies
Category
Brand content, photo, video
Brief
Build a consistent visual identity for BRKLYN's quarterly menus, cocktails, food, and Cheekies. One continuous body of work, not a series of disconnected posts.
What I did
Seasonal photography Cocktail and food styling Short-form video content Brand-styled grade across every shoot
Result
By mid-2024, a BRKLYN frame was identifiable from the scroll before anyone read the handle. Brand recognition built through repetition with intent. The look that came out of this work is the look that now runs through the rest of the hospitality side.
A wine glass filled with pink rosé wine, a plate with slices of bread and a bowl of sliced cured meat, with a small dish of chopped herbs or salsa, on a round wooden table set for dining.
A hand holding a cocktail shaker above a tall glass filled with celery stalks, with liquid splashing out upon shaking, in a dark setting with warm lighting in the background.
A tattooed hand holding a glass of clear beverage with ice, with a cookie on top of a spoon resting on the glass, placed on a wooden table. The background shows a dark, patterned surface and a wooden chair.
A black serving platter filled with a variety of cheeses, crackers, and small bowls of vegetables and sauces, with two glasses of rosé wine and a glass of water with a strawberry and mint.
A bartender creates a flaming cocktail at a bar, with flames shooting from the drink, a tall glass filled with a yellow-orange liquid, garnished with mint and fruit, against a dark background.
Top view of a wooden table with two glasses of beverages, one containing ice and a light-colored drink, and another with popcorn inside a small jar, against a dark background.
A hand dipping a fried mozzarella stick into marinara sauce on a wooden table, with a glass of beer and a plate of mozzarella sticks in the background.
A person with tattooed arm holding a glass of red beverage topped with whipped cream against a tiled wall.
A hand with tattoos pouring red liquid from a plastic water bottle into a cocktail glass filled with red liquid, against a dark background.
Popcorn falling into a glass on a wooden table at night, with warm lighting and a dark background.
A glass of water on a wooden table next to a white napkin with a knife and fork on top, and a plate of hot dog buns with baked chicken, potatoes, and potato chips garnished with herbs.
Close-up of a cheeseburger with fried chicken patty, cheddar cheese, lettuce, pickles, spicy sauce, and a bun against an orange background.
A lit candle in a glass holder on a dark surface, with black objects or material on the left side of the image and a dark background.
A tall glass of banana smoothie with banana slices and mint leaves on top, placed on a wooden surface with additional banana slices scattered nearby, against a dark background.
A hand placing a piece of bark-like material into a cocktail glass with a light orange-colored drink, against a dark background.
A glass of red wine on a wooden table, a plate with assorted fried foods, sliced red peppers, a small bowl of dipping sauce, a fork, knife, and napkin.
A dimly lit scene with a glass of a light-colored beverage with a frothy top resting on a wooden surface, with two out-of-focus lit candles in the background.
Two glasses of drinks, one with red wine, one with a strawberry mint cocktail, along with various dishes including fried tofu, sliced meats, spring roll, and Asian-style salads on a wooden table in a restaurant setting.
A slate serving platter with cheeses, breadsticks, crackers, and dips on a dark table in a restaurant with outdoor seating. Two glasses of rosé wine are in the foreground, and blurred background of tables and chairs with some greenery and buildings o
A plate of club sandwich with chips and greens, a glass of beer on a wooden table in a dimly lit setting.
A person with tattoos in a dark setting pours a foamy pink cocktail through a strainer into a coupe glass, standing behind a wooden chair.
A wooden table set with various Asian dishes, including fried chicken, dumplings with dipping sauce, French fries with seasoning, a sandwich or burger, and drinks including a pink cocktail with a straw and a beer glass.
A wooden counter with a bottle of Toki whisky, a glass with a red drink, a slice of lemon, and a white straw. In the background, purple-lit glasses are hanging upside down.
A dark restaurant table with a variety of food dishes, a cocktail glass, and a fork, seen through a decorative illuminated red frame.
A glass with a bright blue drink topped with whipped cream, placed on a reflective surface with a scenic sunset view in the background.
A tall, rectangular glass with a pinkish-red beverage, garnished with a slice of dried citrus, placed on a wooden surface against a dark background with blurred lights.
A bar scene with a bottle of Kangaroo Island whisky barrel aged gin, a cocktail glass with a pink drink garnished with a lemon peel, and whole oranges on a wooden surface.
A bottle of Never Never Distilling Co. juniper-infused gin and a cocktail garnished with olives and herbs on a table.
A hand is sprinkling edible flower petals over a Passion Fruit cocktail drink in a tall glass with a long stem. There are fresh passion fruits, some sliced open, on a black countertop near the glass. The background is blurred with greenery and indoor
A hand with a ring drops fried chicken strips into a small cup of orange dipping sauce. There is a pizza slice topped with pickles and fried chicken strips on a piece of bread. The background is bright orange.